This pillar evaluates our contributions to the financial security, health, safety, career development, and satisfaction of our employees. Workplace flexibility, 24/7 access to a work/life assistance program, 401(k) matching, robust health and safety practices, and 20 weeks of fully paid parental leave are a few of the ways we provide a supportive environment for our full-time workers.

The Customers pillar evaluates our feedback channels, data privacy and security, products and services, and marketing ethics. We are ISO 22716 certified; we use established third-party methodologies for quality assurance; we are transparent about the data we collect and use. Providing customers with the best possible experience is one of our top priorities.

Certified B Corporation

This way forward

During B Corp™ Month, see how we continue our mission of care as a Certified B Corporation™.

We've always had high standards of responsibility.

Now, our total environmental and social impact, accountability, and transparency have been verified by a global third-party non-profit.

Certified B Corporation are purpose-driven and believe in using business to create benefits for everyone.

WHAT IS B CORP?

Certified B Corporations™ are purpose-driven and believe in using business to create benefits for everyone. B Corps are certified by B Lab™, an independent non-profit working to positively impact companies around the world.

WHY B CORP?

For over 40 years, we've worked to set an example for environmental leadership and responsibility. By becoming a B Corp, we've joined a group of like-minded leaders helping to drive a global movement of people using business as a force for good.

HOW DOES CERTIFICATION WORK?

The process is rigorous. We completed the B Impact Assessment, which measured our entire environmental and social impact. This required substantial documentation and an on-site audit; at least 80 points were needed to move forward.

We also reinforced our commitments to people and the planet by converting to a public benefit corporation.

HOW ARE WE HELD ACCOUNTABLE?

Every three years, we must go through the certification process to maintain our B Corp status. For transparency, our impact assessment is publicly available below as well as on our B Corp profile.

Additionally, as a B Corp and a public benefit corporation, we are required to consider the impact of our decisions on our workers, communities, customers, suppliers, and the environment.

Our score by pillar

Governance 15.7

Governance evaluates our ethics, transparency, and environmental and social impact work. It also measures our ability to formally consider all relevant stakeholders when making decisions and protect our mission. To reinforce our longstanding (40+ years) belief that ecological and profit goals are mutually achievable, we converted to a Public Benefit Corporation — to B Lab, this means that we're "mission-locked."

Workers 22.9

Community 21.6

This measures our engagement with and impact on the areas where we operate, live, and source. In addition to establishing social and environmental programs in the communities where we source our ingredients, we help advance supply chain transparency through our Blockchain program.

Our commitment to providing and protecting clean water has raised over $69M for local and global communities since 1999. And as the first company to join the Ceres Company Network in 1989, we have long supported helping tackle some of the world’s biggest sustainability challenges, including climate change, water scarcity and pollution, and inequitable workplaces.

Environment 25

Our impact on air, climate, water, land, and biodiversity, plus our overall environmental management practices, are reflected here. Guided by our founding values, we now formulate our products following Green Chemistry principles to create high-performance, 100% vegan, beauty products that are safe for people and Leaping Bunny approved.

Aveda was also the first beauty company to use 100% post-consumer recycled materials in beauty packaging. Now 95% of PET bottles and jars contain 100% post-consumer recycled resin.* First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.

*Based on FY22 production volume shipped to distribution facilities.

Customers 4.4

Leaping Bunny Approved
Achieved in 2022

Why this matters: The Cruelty Free International Leaping Bunny Programme has verified that we never test products, raw materials or ingredients on animals during any stage of development or manufacturing. Neither do our suppliers or manufacturers.

& 100% vegan
as of 2021

Why that means: all products - globally, available on Aveda.com.au, in Aveda partner salons and in Aveda Experience Centers-are 100% vegan. This was a three-year process and a big milestone

¹Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. ²Product manufacturing at Aveda's primary facility is powered by our onsite solar array and/or wind energy through renewable energy credits and carbon offsets³Haircare is 90% naturally derived on average per the ISO 16128 standard, from plant sources, non-petroleummineral sources, and/or water.

Caring for the planet and its inhabitantssince 1978

Caring for the planet and its inhabitants
since 1978