Mission of care for the world.


Our mission at Aveda is to care for the world we live in, from the products
we make to the ways in which we give back to society. At Aveda, we strive
to set an example for environmental leadership and responsibility, not just
in the world of beauty, but around the world.

Horst Rechelbacher, Founder


The power of every drop

THE POWER OF

Every Drop

Did you know plastic waste is found everywhere in the world, from the highest mountain to the deepest ocean? We’re partnering with Take 3 for the Sea to reduce plastic pollution.
 


Aveda is delighted to be partnering with Take 3 for the sea, an award-winning and celebrated leader in sustainability, with a mission to reduce global plastic pollution through education that inspires participation. The non-profit organisation, headquartered on the Central Coast of New South Wales, Australia, aims to increase participation in simple actions to reduce waste and plastic pollution.

Their simple call to action encourages individuals to Take 3 pieces of rubbish before leaving the beach, waterway or… anywhere. The global #Take3fortheSea movement has recorded participation in 129 countries and removes over 10 million pieces of rubbish from the environment every year.

Limited Edition Bond Building Styling Cream - Take 3 for the Sea



Limited-edition
bond-building styling creme

Change your hair with new bonds

*Globally, Aveda works with Charity Water to help fund clean water projects.
In Australia, $15 from your purchase is donated to our local charity partner, Take 3 for the Sea, to help remove rubbish
from our waterways, conserve the environment and protect wildlife from the impact of plastic pollution and waste.
Clean water, clear mission

PLASTIC POLLUTION
SOLUTION

We need a healthy ocean for our own survival. Through education that inspires participation, Take 3 is building a global movement of people who are connected to the planet.

The Yawanawá.


A 31 year ecosystem protection partnership
with the Yawanawá people of northern Brazil.
 

Audubon Minnesota & University
of Minnesota Bee Squad.


Aveda's corporate campus in Blaine,
Minnesota is situated on 58 acres
of National Wildlife Federation–certified
wildlife habitat. Our corporate campus
is home to multiple honey bee colonies
managed by the University Of Minnesota
Bee Squad.

 

*WHO/UNICEF Joint Monitoring Programme 2023.
**Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.