The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished and, in combination with bio-fermented arginine, helps provide a radiant shine.

Suitable for
All hair types: Medium to thick.

Safe for color-treated, highlighted and chemically processed hair.

100% vegan color protection and care
A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.

Botanical cleansers
Precisely formulated for lasting radiant color, wash after wash.

Neutralizing power
Naturally derived "magnets" instantly neutralize color-dulling particles to help protect your hair when you wash.

Dual-charged molecules
Create a protective shield to keep water from penetrating into hair, reducing color washout.

Apricot & bio-fermented arginine
Work together to nourish, smooth and seal the cuticle, helping to lock in beautiful color with radiant shine.

Aroma
Featuring Aveda's own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.

94% naturally derived^*. Cruelty free. Silicone free. Sulfate cleanser free.

^*Per ISO 16128, from plant sources, non-petroleum mineral sources, and/or water.

People tested

How to Use

1. Massage into wet hair, from roots to ends.
2. Rinse.
3. Follow with color control conditioner.
4. Apply color control leave-in treatment rich and do not rinse.

For best results, start with Aveda 100% vegan hair color, customized to you.

Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Propanediol, Cocamide Mipa, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Prunus Armeniaca (Apricot) Kernel Oil, Arginine, Glycine Soja (Soybean) Oil, Tocopherol, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Octyldodecyl Citrate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Glyceryl Caprylate, Citric Acid, Fragrance (Parfum), Limonene, Eugenol, Amyl Cinnamal, Hydroxycitronellal, Citronellol, Benzyl Acetate, Geraniol, Linalool, Sodium Phytate, Phenoxyethanol, Potassium Sorbate Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. <>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

1.7 fl oz. / 50ml: Minimum 90% Post-consumer recycled bottle.
6.7 fl oz / 200ml: Minimum 90% Post-consumer recycled bottle.
33.8 fl oz / 1L: Minimum 90% Post-consumer recycled bottle.

More than 80% of our HDPE bottles are minimum of 80% PCR resin^*.

^*Based on FY22 production volume shipped to distribution facilities.

Product manufacturing at our primary facility is made with 100% renewable electricity fueled by our onsite solar array, plus wind power credits and offsets.