For people and planet, and we continue to be committed to setting an example for environmental and social responsibility.
All our formulas are 100% vegan
Every product is free of animal-derived ingredients
Opposed to animal testing since the launch of the company in 1978
Leaping Bunny-approved
Aveda Corporation is B Corp™ Certified*
We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. In 2007, we were the first beauty company to begin manufacturing with 100% wind power at its primary facility. Our primary manufacturing facility has also achieved Zero Industrial Waste to Landfill status.
If a colourist can dream it, Aveda hair colour can create it. Rich, radiant brunette to high-lift blonde. Ravishing red to vibrant violet. Aveda hair colour makes technicolour dreams come true.
Infinite colour possibilities
Aveda hair colour offers a full range of customisable components.
Patented technology
Full spectrum permanent™ provides exceptional deposition, 100% grey coverage, radiant shine, longevity and reliability.
Planet-minded: Aveda hair colour is 96% naturally derived on average,* vegan, Leaping Bunny-approved and packaged in tubes and cartons that are designed with the planet in mind.
Harness the power of nature with haircare that’s 90% naturally derived. Our cutting-edge formulas are backed by science to deliver high-performance results for every hair type and texture. 100% vegan and free from animal-derived ingredients, always.
Recruit More Guests: Our top priority is bringing new guests through your doors. With over 4 million referrals to Aveda salons each year, we help grow your clientele.
Boost Retail Sales: Aveda salons experience more than double the retail sales compared to those without Aveda products.*
*Source: Kline PRO US 2023, Salon Distribution Benchmarking Dashboard.
For over 15 years, Aveda are proudly the lead hair partner for David Jones Fashion Shows. Working closely with this iconic event, Aveda leads the creative direction for hair, styling the runway models to perfectly complement each season’s collection. Our expert team of stylists collaborate with designers showcasing innovative, trend-setting hair looks that elevate the overall aesthetic of the show, blending fashion and beauty into a unified vision.
Get exactly what you need, when and where you want it. Hone your business skills with our personalised training resources, including:
• Aveda PurePro: 24/7 online learning
• Customised In-salon classes
• Artist career development
• Expert guidance from your dedicated Salon Development Partner and industry experts
Interested in becoming an AVEDA salon?
