AWARD WINNER
be curly advanced™
curl enhancer cream
Increase curl definition by 89%* while reducing frizz, boosting hydration and adding shine.
*Ex-vivo testing on tresses vs untreated hair
Everyone loves a gift card
*Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles across specific litre skus. T&Cs apply.
This way forward
100% Vegan
100% wind & solar power manufacturing*
Cruelty Free.
*The Aveda Corporation, its products and the corporate owned Aveda Experience Centers are certified B Corp™.
Nurture your hair and calm your senses with the serene, instantly recognisable aroma of shampure.™
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.
only at Aveda salons
relaxation and restoration with our signature rituals.
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Personalised Services & Tools
More services, virtual consultations and tools to deliver the personalised products and regimen for you.
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Plant-powered hair care rooted in nature
Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for people and planet
Over $70M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.